Paul Swingle | Jaffery Real Estate, Rindge Real Estate, Fitzwilliam Real Estate. Land for sale


The home selling market can be fierce, regardless of where you live. However, there are lots of things you can do to rise above the house selling competition, and these include:

1. Learn About the Local Housing Market

Take a look at some of the available houses in your city or town – you will be glad you did. If you analyze available houses in your area and see how they stack up against your residence, you may find ways to differentiate your home from the competition.

Also, it may be beneficial to assess recently sold houses in your area. If you find out how quickly houses are selling, you can determine if a buyer's or seller's market is in place. Then, you can map out your house selling journey to ensure you can showcase your residence to the right groups of buyers.

2. Perform a Home Inspection

A home inspection is a must if you want to gain a leg up on the house selling competition. If you understand your house's strengths and weaknesses, you can prioritize home repairs. Next, you can take the necessary steps to transform assorted home weaknesses into strengths.

Following a home inspection, review your inspection report. If you have any questions about the report, reach out to the inspector who provided the report. Finally, when you determine how you want to upgrade your house, you can start to complete various home improvement projects.

3. Price Your Home Competitively

If your home is priced competitively, you should have no trouble stirring up interest in your residence as soon as it becomes available.

To establish a competitive price for your house, you may want to conduct a property appraisal. This evaluation enables you to receive a property valuation that you can use to determine the right initial asking price for your residence.

For those who want to streamline the house selling cycle, it may be a good idea to hire a real estate agent, too. This housing market professional can provide you with an immediate competitive advantage over rival home sellers. Best of all, a real estate agent can help you achieve your desired home selling results without delay.

A real estate agent won't take shortcuts, and instead, devotes the necessary time and resources to teach you about the house selling journey. First, he or she will help you establish house selling goals and plan for the property selling journey. A real estate agent next will schedule home showings and open house events that allow buyers to view your residence any time they choose. Furthermore, if you have any home selling questions, a real estate agent can respond to them.

As you prepare to list your home, it helps to do everything possible to obtain a competitive advantage over rival house sellers. Thanks to the aforementioned tips, you can plan ahead for the house selling journey and boost the likelihood of enjoying a successful home selling experience.


A real estate agent for a seller, often referred to as a seller's agent, performs many functions, including helping you organize your house for sale, set the right price, determine a selling strategy, and negotiate with buyers. This article covers the roles and responsibilities of a seller's agent and what qualities to look for, so you will know how to select the right real estate agent to sell your home.

What is the Sellers' Agent?

A seller's agent represents the seller during the course of selling their property. Seller's agent is the same as a listing agent, and both terms can be used interchangeably.

Listing Consultation

When you are selling your house, the first meeting that you have with a real estate agent is usually known as a listing consultation. During the consultative session, your agent will look at your property and learn more about your aims for selling. They will discuss your home's selling features with you, and suggest improvements that could lift your price. 

They will also do a comparative market analysis (CMA), which looks at comparable homes that have sold nearby, to help figure out what your home is worth in the current market and recommend a price to you. A good seller's agent should also bring a marketing strategy to help you realize that price.

Roles of a Listing Agent in Selling a Home

1. Prepare Your Home to Sell

A listing agent with lots of experience will know how to maximize your property value so you can receive top cash for your home. They will be able to figure out which updates you should make to your home to increase its selling price. They will also be able to suggest service providers such as an inspector, handyman, painter, landscaper, stager, etc., who will provide great value and high quality at a reasonable price.

2. Stage Your Home to Sell

Preparing your home is an art. Staging is different from decorating and requires the attention of a professional, especially if you want to make the most out of your sale price. They understand that proper preparation prevents poor performance. Your agent will help you stage your home so that it makes the best first impression among potential buyers. A well-staged home can wow buyers from the time they look at the listing photos, to the moment they walk in the door.

3. Hire An Expert Listing Photographer

An expert real estate agent will assist you in organizing professional photographers, or may even have one as part of the service. Once the home is prepared and staged, it will be ready for a photo shoot. The photographer will also perform a 3D scan of your house so that buyers can view it from every angle online. Many buyers who are not resident in the state or the country would want to have a 3D Walk-through of your house before they spend their time and money to tour it in-person.

These are essential roles real estate agents perform for the seller during the sale of a property. So when you are hiring an agent, don't be afraid to tap into their expertise and learn as much as you can from them.


There is a science to selling your home at the best price and within the shortest period of time, but it's not always an exact science!

Although you can't control market conditions, seasonal fluctuations, or the condition of your neighbors' property, you are still in the driver's seat when it comes to pricing, curb appeal, and the interior condition of your home.

Assuming there's no legal snags or major "red flags" about the condition or appearance or your home, the selling price you set may make the difference between a fast sale and house that lingers on the market for months on end. Many house hunters and (all) real estate agents are quite savvy about property values and real estate prices. If the selling price of your home is based on emotional factors or the amount of money you need to get back in order to purchase your next house, then there's a good chance you'll be pricing yourself out of the market. That's where your real estate agent comes in. They will help you set a realistic asking price that will favorably position it to similar properties in your neighborhood and community.

While everyone wants to get the maximum return on their real estate investment, there's usually a limited amount of "wiggle room" between the appraised value of your home and the amount of money a potential buyer would be willing to pay for it. Since it may be difficult for you, as a homeowner, to be objective when determining a realistic price for your home, it's often beneficial to have a comparative market analysis done by a real estate agent or professional appraiser.

Another reason for consulting with professionals involves the need to be objective about home improvements. Some home sellers have a difficult time accepting the fact that their asking price can't always reflect the full cost of recent home improvements. Home additions, updates, and recent remodeling work can have a positive impact on your home's asking price, but it's usually not a dollar-for-dollar return on investment.

If you're preparing to put your house on the market in the near future, it pays to do a little online research, have your property professionally appraised, and/or work with a real estate agent who will do a comparative analysis of your home's value. Other things you can do to increase the likelihood of getting your home sold quickly include a thorough top-to-bottom cleaning, applying a fresh coat of paint where needed, and "staging" your home to appeal to the widest variety of potential buyers. While that might include making some major changes to your home's décor, its landscaping, or even furniture arrangement, the rewards of a speedy sale often justify the effort and short-term inconvenience of getting your home ready for the close scrutiny of house hunters, home inspectors, and buyers' agents!


For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.


Selling a house should be quick and easy. Yet issues may arise that make it tough to enjoy a fast, profitable house selling experience.

Common problems that come up during the home selling journey include:

1. Lack of Curb Appeal

Dedicate time and resources to bolster your residence's curb appeal – you'll be glad you did. Remember, your residence only gets one chance to make a positive first impression on homebuyers. If your house impresses buyers when they see it for the first time, buyers may continue to pursue your home and submit requests to view your residence in-person.

To improve your house's curb appeal, you should mow the lawn, trim the hedges and perform various home exterior upgrades. Take an objective view of your home's exterior to identify any problems that may make buyers shy away from your residence. Then, you can correct these issues.

2. Initial Asking Price Is Too High

If your home's initial asking price fails to account for your house's condition and the current state of the real estate market, you may struggle to sell your residence. In fact, in this scenario, it may be many weeks or months before you receive an offer to purchase your residence.

Before you list your house, you may want to conduct a property appraisal. This enables you to receive a home valuation from a property expert. With this valuation in hand, you can set a competitive initial asking price for your house, thereby increasing the likelihood of a quick home sale.

3. Buyer's Market in Place

In a buyer's market, there may be an abundance of available houses and a shortage of property buyers. Thus, if a home seller is not careful, this individual may struggle to achieve the best-possible results.

Analyze the real estate market closely, and you can differentiate a buyer's market from a seller's one. If you find that homes linger on the real estate market for many weeks or months before they sell, you likely are preparing to enter a buyer's market. As a result, you'll need to go above and beyond the call of duty to differentiate your house from the competition.

When it comes to selling a house in a buyer's market, it may be beneficial to hire a real estate agent. This housing market professional can help you craft a plan that ensures you can seamlessly navigate the home selling journey, regardless of the current real estate market's conditions.

A real estate agent first will meet with you and learn about your home selling goals. He or she next will develop a personalized home selling strategy and promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent will help you review this proposal and determine the best course of action.

Take the guesswork out of the home selling journey – collaborate with a real estate agent, and you can get plenty of help as you get ready to sell your residence.




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